http://dir.salon.com/topics/ruth_shalit/?source=rss&aim=ruth_shalit en-us Copyright 2007 Salon.com. Wed, 11 Jul 2001 12:07:00 PDT By Ruth Shalit and Robin Danielson Hafitz Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/tech/feature/2001/07/11/brands/index.html?source=rss http://www.salon.com/tech/feature/2001/07/11/brands/index.html?source=rss You may have thought Webvan and Kozmo were just dot-com delivery boys. But their demise has left their customers deeply scarred and cast adrift in a suddenly meaningless universe. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/tech/feature/2001/03/22/hipsters/index.html?source=rss http://www.salon.com/tech/feature/2001/03/22/hipsters/index.html?source=rss Stodgy companies are paying big bucks to learn about the trendsetting tastes of "alpha consumers." But will sales of meat tenderizer dance to a techno beat? By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/business/col/shalit/2001/01/02/brand/index.html?source=rss http://www.salon.com/business/col/shalit/2001/01/02/brand/index.html?source=rss We have seen the reality TV of the future, and it is 20 hipsters spending a loft weekend thinking about packaged goods. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/tech/col/2000/12/12/italy/index.html?source=rss http://www.salon.com/tech/col/2000/12/12/italy/index.html?source=rss Doing market research in Milan is an exceptional, a very brilliant idea! More grappa! By Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/letters/daily/2000/10/04/olympic_ads/index.html?source=rss http://www.salon.com/letters/daily/2000/10/04/olympic_ads/index.html?source=rss By Ruth Shalit By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/business/col/shalit/2000/09/30/olympic_ads/index.html?source=rss http://www.salon.com/business/col/shalit/2000/09/30/olympic_ads/index.html?source=rss Olympic advertising deserves a gold medal -- in confusion. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/business/col/shalit/2000/09/14/jerky/index.html?source=rss http://www.salon.com/business/col/shalit/2000/09/14/jerky/index.html?source=rss The meat snack gets a marketing makeover, but will on-the-go professionals bite? By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/business/feature/2000/08/07/midgets/index.html?source=rss http://www.salon.com/business/feature/2000/08/07/midgets/index.html?source=rss Why prancing dwarves didn't fly for Long John Silver's. By Mickey Kaus and Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/politics/feature/2000/07/26/satire/index.html?source=rss http://www.salon.com/politics/feature/2000/07/26/satire/index.html?source=rss Exclusive documents fabricated online reveal the hidden story behind the veep selection process. By Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/letters/daily/2000/06/28/clowns/index.html?source=rss http://www.salon.com/letters/daily/2000/06/28/clowns/index.html?source=rss "The spirit of P.T. Barnum lives." By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/business/feature/tues/2000/06/21/clowns/index.html?source=rss http://www.salon.com/business/feature/tues/2000/06/21/clowns/index.html?source=rss In a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game. Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/letters/2000/03/28/napster/index.html?source=rss http://www.salon.com/letters/2000/03/28/napster/index.html?source=rss Does Napster rob artists? Plus: The secret lives of spokescharacters; switching race on the census. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/2000/03/24/doughboy2/index.html?source=rss http://www.salon.com/media/col/shal/2000/03/24/doughboy2/index.html?source=rss Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/2000/03/23/doughboy/index.html?source=rss http://www.salon.com/media/col/shal/2000/03/23/doughboy/index.html?source=rss How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/2000/01/31/ads/index.html?source=rss http://www.salon.com/media/col/shal/2000/01/31/ads/index.html?source=rss Ad biz pooh-bahs at a New York party critique the good, the bad and the dot-coms in the industry's biggest showcase. Letters to the Editor Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/letters/1999/12/07/vitzhum/index.html?source=rss http://www.salon.com/letters/1999/12/07/vitzhum/index.html?source=rss Why send a prude to cover a bondage party? Plus: Mom should worry more about kid's health than Ritalin's stigma; what the heck's an "Agilent," anyway? By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/11/30/naming/index.html?source=rss http://www.salon.com/media/col/shal/1999/11/30/naming/index.html?source=rss Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant. Letters to the Editor Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/letters/1999/10/04/horowitz/index.html?source=rss http://www.salon.com/letters/1999/10/04/horowitz/index.html?source=rss Horowitz takes aim at wrong targets, and misfires. Plus: the bizarre world of advertising; do doctors always know best? By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/09/29/persuaders3/index.html?source=rss http://www.salon.com/media/col/shal/1999/09/29/persuaders3/index.html?source=rss After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking? By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/09/28/hypnosis/index.html?source=rss http://www.salon.com/media/col/shal/1999/09/28/hypnosis/index.html?source=rss Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/09/27/persuaders/index.html?source=rss http://www.salon.com/media/col/shal/1999/09/27/persuaders/index.html?source=rss Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/06/14/morris/index.html?source=rss http://www.salon.com/media/col/shal/1999/06/14/morris/index.html?source=rss Dick Morris is telling his clients to start running political-style hit attack ads. Here's Salon's exclusive look at the first crop. Letters to the Editor Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/letters/1999/06/04/shalit/index.html?source=rss http://www.salon.com/letters/1999/06/04/shalit/index.html?source=rss Ad was from hell, but so is the lawsuit; Horowitz should blame GOP for security lapses. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/05/28/kenya/index.html?source=rss http://www.salon.com/media/col/shal/1999/05/28/kenya/index.html?source=rss Can a company successfully sue an agency for making a commercial that really, really sucks? Stay tuned for a word from our courthouse. By Ruth Shalit Wed, 11 Jul 2001 12:07:00 PDT http://www.salon.com/media/col/shal/1999/05/11/advertising/index.html?source=rss http://www.salon.com/media/col/shal/1999/05/11/advertising/index.html?source=rss After two months as an ad woman, Ruth Shalit surveys the historic depiction of her profession and decides she'd rather be a late-capitalist soul-snatcher than a cringing drunk or a thieving ho'.