Ruth Shalit

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  • Letters to the Editor

    Amitai Etzioni defends privacy book; Bradley hasn't got a chance.
    Letters to the Editor April 29, 1999

  • Little Caesars -- "Focus Group": Cliff Freeman & Partners, New York

    A Little Caesars pizza ad shows how focus groups have become an object of parody.
    By Ruth Shalit April 23, 1999

  • Out of focus

    A peep through the one-way mirror at that great American institution, the focus group, reveals a glittering lineup of cheaters, repeaters and sad sacks who wash their hair with Jell-O.
    By Ruth Shalit April 23, 1999
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