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What does the Mars Inc./Wrigley's merger prove? In hard times, we cut back on the fancy dinners, but not the cheap chocolate bars.
By Andrew Leonard
April 28, 2008
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Science writer Timothy Ferris examines the latest evidence of water on the red planet -- and why millions of people could end up living there.
By Adrienne So
December 8, 2006
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Watch them square off in a race across the most challenging environment in the solar system: Iowa!
Cartoon by Mark Fiore
January 15, 2004
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Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars.
By Ruth Shalit
March 24, 2000
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How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
By Ruth Shalit
March 23, 2000
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I was willing to spring my gay porn past on my unsuspecting family if it would get me on the TV show "Survivor." But would it?
By Dylan James
March 13, 2000
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At 35, Dava Newman's an MIT engineer with a lab that would put James Bond's "Q" to shame and a passion for sending people to Mars.
By William Speed Weed
February 16, 2000
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Who could resist a place where chickens sing, avocados think and real estate agents are extraterrestrials?
By Paul LaFarge
February 4, 2000
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Space enthusiasts are signing their names to a CD bound for Mars -- where it will be radiated beyond recognition.
By -- Jamais Cascio
May 10, 1999
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While NASA fiddles with robots, a grass-roots movement burns to put human beings on the Red Planet -- soon.
By Rebecca Bryant
January 7, 1999
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And where lawyers go, venture capitalists and investment bankers are sure to follow.
By Geoff Shandler
August 13, 1997
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The pictures from Mars are awesome, but what do they prove?
By Kate Rix
July 16, 1997