Marketing - Salon.com http://dir.salon.com/topics/marketing/?source=rss&aim=marketing en-us Copyright 2007 Salon.com. Thu, 03 Sep 2009 16:09:00 PDT Pfizer's huge fine: A disturbing trend By Vincent Rossmeier Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/news/feature/2009/09/03/pharma/index.html?source=rss http://www.salon.com/news/feature/2009/09/03/pharma/index.html?source=rss Do the increasing penalties against drug companies really cure the problem? What would we buy without lady friends? By Sarah Hepola Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/broadsheet/2009/06/15/sarah_haskins/index.html?source=rss http://www.salon.com/mwt/broadsheet/2009/06/15/sarah_haskins/index.html?source=rss Sarah Haskins' new satire lampoons commercials filled with women sharing their sisterly trade secrets. Don't take me out to the broad game By Caitlin Moscatello Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2009/06/03/women_baseball/index.html?source=rss http://www.salon.com/mwt/feature/2009/06/03/women_baseball/index.html?source=rss The Dodgers are trying to lure women with radio broadcasts and celebrities. As a sports fan, I'm trying not to gag. Is the Banned PETA Ad a Hot Potato? By Chris Albrecht Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/tech/giga_om/online_video/2009/01/27/is_the_banned_peta_ad_a_hot_potato/index.html?source=rss http://www.salon.com/tech/giga_om/online_video/2009/01/27/is_the_banned_peta_ad_a_hot_potato/index.html?source=rss It's an Obamanation! By Sarah Hepola Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2009/01/19/obama_nation/index.html?source=rss http://www.salon.com/mwt/feature/2009/01/19/obama_nation/index.html?source=rss Commemorative dildos? Barack toilet paper? If there's one thing that sells in this economy, it's our 44th president. Sexual chocolate By Sarah Hepola Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/broadsheet/2009/05/19/fling_candy/index.html?source=rss http://www.salon.com/mwt/broadsheet/2009/05/19/fling_candy/index.html?source=rss A new candy bar for the ladies hungers to be an orgasmic experience. Indirect Marketing: How Well Does it Work? By Darrell Etherington Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/tech/giga_om/web_life/2009/01/15/indirect_marketing_how_well_does_it_work/index.html?source=rss http://www.salon.com/tech/giga_om/web_life/2009/01/15/indirect_marketing_how_well_does_it_work/index.html?source=rss Now smell this By Suzanne Bopp Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/env/feature/2008/09/17/scent_marketing/index.html?source=rss http://www.salon.com/env/feature/2008/09/17/scent_marketing/index.html?source=rss Savvy consumer marketers are proving that the way to your pocketbook is through your nose. Staycation Nation By Billy Frolick Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2008/09/01/staycation/index.html?source=rss http://www.salon.com/mwt/feature/2008/09/01/staycation/index.html?source=rss This summer's buzzword implies that sitting on your couch can be an adventure. But even the smarmiest euphemism can't turn Paris Hilton into Paris, France. The rise and fall of an American beer By Edward McClelland Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/food/eat_drink/2008/07/17/budweiser/index.html?source=rss http://www.salon.com/mwt/food/eat_drink/2008/07/17/budweiser/index.html?source=rss Before it was bought by Belgium's InBev, Budweiser trampled local breweries across this land. Who's crying in their (piss) beer now? Barack Obama's super marketing machine By Mike Madden Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/news/feature/2008/07/16/obama_data/index.html?source=rss http://www.salon.com/news/feature/2008/07/16/obama_data/index.html?source=rss He knows your neighborhood, your favorite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House. Waterlogged By Katharine Mieszkowski Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2008/06/07/bottlemania/index.html?source=rss http://www.salon.com/mwt/feature/2008/06/07/bottlemania/index.html?source=rss "Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike. We are what we buy By Laura Miller Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/books/review/2008/06/03/buying_in/index.html?source=rss http://www.salon.com/books/review/2008/06/03/buying_in/index.html?source=rss Do the brands we buy and the things we own define who we are? Like it or not, two new books say they do. Why political candidates should be sucking up to women By Kate Harding Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/broadsheet/2008/06/02/she_spot/index.html?source=rss http://www.salon.com/mwt/broadsheet/2008/06/02/she_spot/index.html?source=rss According to the authors of "The She Spot," there's plenty of money and free P.R. to be had. Little girls gone wild By Katharine Mieszkowski Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2008/05/20/lolita_effect/index.html?source=rss http://www.salon.com/mwt/feature/2008/05/20/lolita_effect/index.html?source=rss Now companies sell padded bras to 6-year-olds. Isn't it time to stop marketing grown-up sexuality to little kids? Brand-aid By Jeff Yang Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/opinion/feature/2008/03/03/candidates_branding/index.html?source=rss http://www.salon.com/opinion/feature/2008/03/03/candidates_branding/index.html?source=rss Global marketing execs agree -- America's image is in the toilet. The cure? One presidential candidate has what it takes, they say, to save Brand USA. Born-again sneaker freak By Andy Selsberg Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2007/10/05/sneakers/index.html?source=rss http://www.salon.com/mwt/feature/2007/10/05/sneakers/index.html?source=rss I thought cool sneakers and video games were only for dedicated fanboys -- until the new old-school Nikes made me lust after cool kicks again. Cooking the intelligence, again By Sidney Blumenthal Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/opinion/blumenthal/2007/07/19/bush_iraq/index.html?source=rss http://www.salon.com/opinion/blumenthal/2007/07/19/bush_iraq/index.html?source=rss The latest government estimate of the terrorist threat is just a rehash of the same old script, produced under pressure to support the president's efforts to sell the Iraq war. A car built on cuteness By Catherine Price Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/broadsheet/2007/03/20/cute_cars/index.html?source=rss http://www.salon.com/mwt/broadsheet/2007/03/20/cute_cars/index.html?source=rss Who needs horsepower when your car comes with stuffed animals? King Kaufman's Sports Daily Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/sports/col/kaufman/2007/03/05/monday/index.html?source=rss http://www.salon.com/sports/col/kaufman/2007/03/05/monday/index.html?source=rss NFL wants to trademark "Big Game." Good luck getting advertisers to stop piggybacking on the Super Bowl. Plus: Duke-UNC blood. The bunny vs. the blue box By Anastacia Marx de Salcedo Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/food/eat_drink/2007/01/30/annies/index.html?source=rss http://www.salon.com/mwt/food/eat_drink/2007/01/30/annies/index.html?source=rss Annie's Homegrown Macaroni & Cheese is the pantry staple of harried, organo-hipster parents everywhere. But is it any healthier than the day-glo noodles of our white-bread childhoods? King Kaufman's Sports Daily Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/sports/col/kaufman/2006/12/22/friday/index.html?source=rss http://www.salon.com/sports/col/kaufman/2006/12/22/friday/index.html?source=rss Studying the hardcore fan: The design firm that went deep with some young dudes to help plan NBC's new football show. Plus: NFL Week 16. The hothouse effect By Sarah Karnasiewicz Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2006/08/31/hothouse_kids/index.html?source=rss http://www.salon.com/mwt/feature/2006/08/31/hothouse_kids/index.html?source=rss The author of a new book about gifted children talks about the big business of "enrichment" and the joys of just being average. Sweet smell of snobbery By Oliver Broudy Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2006/06/23/chocolate_snobs/index.html?source=rss http://www.salon.com/mwt/feature/2006/06/23/chocolate_snobs/index.html?source=rss Like wine, luxury chocolate now has connoisseurs who tout its "mouthfeel" and "terroir." Bring back "melts in your mouth, not in your hand"! New and improved ways to rot your kid's brain! By Corrie Pikul Thu, 03 Sep 2009 16:09:00 PDT http://www.salon.com/mwt/feature/2004/09/08/born_buy/index.html?source=rss http://www.salon.com/mwt/feature/2004/09/08/born_buy/index.html?source=rss A new study shows that kids who watch lots of TV ads are more likely to suffer from depression, anxiety, stomachaches and other problems.