Marketing

⇐ newest Page 3 of 3
Wine, it's the other red fluid
Wine X's attempts at hipsterism evoke the not so subtle smell of oak barrel-aged fish. Plus: Geeks, freaks, fashion weeks and conspiracy theorists.
Hypnotizing slackers for Starbucks, and other visionary acts of marketing research
Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
The return of the hidden persuaders
Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
The Web numbers game
Everyone in the Web industry seems to agree that Media Metrix's numbers are incomplete. So why have they become a standard?
Marketing in the wake of a massacre
Cybersitter's maker responds to the Colorado tragedy by telling parents how to monitor kids' Web activities.
Pod people
Peapod, the online grocery service, sounds great -- but can it deliver?
Let's Get This Straight: The birth of an Internet network?
Block those pundits: AOL-Netscape isn't like an NBC of the Web -- and can't be.
21st Log: This is your brain on hype
Getting to know all about you
Getting to know all about you: By Jennifer Vogel. Attention, shoppers -- what you tell supermarket clubs may be used against you.
Service with an artificial smile
Service with an artificial smile: By Robert Rossney. Supermarket clubs point the way to a future of corporate-mandated friendliness and Stepford clerks.
21st: The bleeding edge
When it comes to creative Web marketing, tampon manufacturers lead the way.
Toying with us
Two books explore how marketers and toy-makers turned our little darlings into crazed, Barney-craving monsters.
⇐ newest   Page 3 of 3

Daily Newsletter

Get Salon in your mailbox!