Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
Service with an artificial smile: By Robert Rossney. Supermarket clubs point the way to a future of corporate-mandated friendliness and Stepford clerks.
