Marketing

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  • The inner Doughboy

    How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
    By Ruth Shalit March 23, 2000

  • "Opt-in rules!"

    How does 24/7 Media CEO David Moore target ads without raising the ire of privacy activists? He asks permission.
    By Lydia Lee March 6, 2000

  • When the revolution comes

    We invite readers to respond to the Family for Sale series with grand plans, brainstorms and blueprints for a better tomorrow.
    By Jennifer Foote Sweeney and Amy Benfer March 3, 2000

  • Fear with a shot of vanity

    Marketers capitalize on the insecurity and ignorance of new parents.
    By Pia Hinckle March 1, 2000

  • Babes in Willy Loman-land

    Why does my kid have to sell stuff door-to-door for her school?
    By Bob Whitby February 29, 2000

  • What kind of mother are you?

    Marketing mavens dissect moms for eager advertisers.
    By Lisa Moskowitz February 28, 2000

  • Shrinks and con men

    An unholy alliance of psychologists and advertisers targets kiddie consumers.
    By Arthur Allen February 28, 2000

  • How to avoid a hangover

    Buy vodka you don't like so you won't drink as much.
    By Robert Capps December 29, 1999

  • Holiday gift mania

    Tis the season for journalists to be flooded with gifts from start-ups eager for attention.
    By Janelle Brown December 1, 1999

  • Lessons in anything

    How do you publicize a Web start-up? eHow counts the ways.
    By Janelle Brown October 11, 1999

  • Blowing smoke

    A large cigarette company is using a humorous 1-800 marketing message that speaks to us of love.
    By Jenn Shreve October 1, 1999

  • Wine, it's the other red fluid

    Wine X's attempts at hipsterism evoke the not so subtle smell of oak barrel-aged fish. Plus: Geeks, freaks, fashion weeks and conspiracy theorists.
    By Jenn Shreve October 1, 1999

  • Hypnotizing slackers for Starbucks, and other visionary acts of marketing research

    Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
    By Ruth Shalit September 28, 1999

  • The return of the hidden persuaders

    Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
    By Ruth Shalit September 27, 1999

  • The Web numbers game

    Everyone in the Web industry seems to agree that Media Metrix's numbers are incomplete. So why have they become a standard?
    By Kaitlin Quistgaard April 28, 1999

  • Marketing in the wake of a massacre

    Cybersitter's maker responds to the Colorado tragedy by telling parents how to monitor kids' Web activities.
    By -- Andrew Leonard April 22, 1999

  • Pod people

    Peapod, the online grocery service, sounds great -- but can it deliver?
    By Janelle Brown December 17, 1998

  • Let's Get This Straight: The birth of an Internet network?

    Block those pundits: AOL-Netscape isn't like an NBC of the Web -- and can't be.
    By Scott Rosenberg December 1, 1998

  • 21st Log: This is your brain on hype

    By Andrew Leonard October 21, 1998

  • Service with an artificial smile

    Service with an artificial smile: By Robert Rossney. Supermarket clubs point the way to a future of corporate-mandated friendliness and Stepford clerks.
    By Robert Rossney October 14, 1998

  • Getting to know all about you

    Getting to know all about you: By Jennifer Vogel. Attention, shoppers -- what you tell supermarket clubs may be used against you.
    By Jennifer Vogel October 14, 1998

  • 21st: The bleeding edge

    When it comes to creative Web marketing, tampon manufacturers lead the way.
    By Jenn Shreve March 18, 1998

  • Toying with us

    Two books explore how marketers and toy-makers turned our little darlings into crazed, Barney-craving monsters.
    By Albert Mobilio November 18, 1997
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