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Marketers held a conference to find out what women do online. The answer: everything except the one crucial thing -- look for cleaning products.
By Katharine Mieszkowski
May 5, 2004
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Are the NBA's good times really over for good, or were this year's hideous Finals just the darkness before a LeBron dawn?
June 16, 2003
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Shifty logic, misinformation, cheap panaceas -- the White House marketing plan for Iraq looks a lot like the pitch for last year's tax cuts.
By Eric Boehlert
October 7, 2002
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New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on.
By Matthew Blakeslee
September 30, 2002
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We're buying schlock because we want to remember. But the more we stock up on canned memorabilia, the faster we'll forget.
By Heather Havrilesky
September 7, 2002
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Barbecuing needs feminism like grilled fish needs a bicycle.
By Chris Colin
June 17, 2002
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The American Dental Association's oral cancer awareness campaign targets young white people -- but that's not who's most likely to get oral cancer.
By Daniel Engber
March 26, 2002
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Drug makers find ways to circumvent an advertising ban and promote psychiatric drugs for children
By Lawrence H. Diller
October 18, 2001
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The screen siren cleverly made herself into an icon, but then the audience stopped wanting what she was selling. What happened?
By Andrew Nelson
August 6, 2001
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Cracker Jack's associate product manager "missed the Pokémon boat," but he has a few tricks up his sleeve.
By Pegi Taylor
July 19, 2001
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The FDA says ads for drugs to suppress HIV are making false promises, and could be contributing to an epidemic of unsafe sex.
By Daryl Lindsey
May 8, 2001
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Dressing well for the occasion of spiritual enlightenment.
By Janelle Brown
March 19, 2001
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Have some tea with your Brandywine at Thornbury? A little Anglophilic branding will make all your insecurities go away.
By John Dicker
February 22, 2001
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The cosmetic industrial complex flogs creams, tonics and scrubs for the blemishes on our souls.
By Carina Chocano
February 12, 2001
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How hype and urban legend made Red Bull into a commercial cocktail juggernaut.
By Jeff Edwards
February 2, 2001
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A Chinese department store offers a free television to the woman with the biggest breasts.
By Jack Boulware
December 5, 2000
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Can "Blair Witch 2" overcome suspicious fans and everyone who hated the first one?
By Jaime Weinman
October 24, 2000
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Can Wired's CueCat giveaway turn us into a nation of bar-code-reading clerks?
By Scott Rosenberg
September 15, 2000
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The meat snack gets a marketing makeover, but will on-the-go professionals bite?
By Ruth Shalit
September 14, 2000
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For a Net start-up trying to seed the world with its brand, it grows with a different business card for every season and a Chia Pet-inspired billboard.
By Deborah Claymon
May 18, 2000
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While you're busy bickering about what happens to personal data online, the post office is selling your new home address to junk mailers.
By Katharine Mieszkowski
April 20, 2000
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If companies served up e-mail right, consumers would beg for it, says Hans Peter Brøndmo, founder of Post Communications.
By Lydia Lee
April 17, 2000
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We asked for grand plans and we got more than a few.
March 27, 2000
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For all you Net junkies not sure how to get there, a new free keyboard offers push-button access to AOL.
By Katharine Mieszkowski
March 24, 2000
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Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars.
By Ruth Shalit
March 24, 2000
You surf just like a woman
King Kaufman's Sports Daily
Bush has a bridge he wants to sell you -- again
Madison Avenue and your brain
The selling of 9/11
New from Weber ... Girls!
Dentally unsound
An end run to marketing victory
Jayne Mansfield: The brand called two
The "Joe Camel" ads of AIDS?
Machine-washable Zen
Getting uppity in suburbia
Faith-based skin care
Liquid cocaine
Oh Boy! The new beef jerky
Broadsheet
GigaOM Network
War Room