Marketing

News Pfizer's huge fine: A disturbing trend

Do the increasing penalties against drug companies really cure the problem?
By Vincent Rossmeier Sep 3, 2009

  • Sexual chocolate

    A new candy bar for the ladies hungers to be an orgasmic experience.
    By Sarah Hepola May 19, 2009

  • Indirect Marketing: How Well Does it Work?

    By Darrell Etherington January 15, 2009

  • Now smell this

    Savvy consumer marketers are proving that the way to your pocketbook is through your nose.
    By Suzanne Bopp September 17, 2008

  • Staycation Nation

    This summer's buzzword implies that sitting on your couch can be an adventure. But even the smarmiest euphemism can't turn Paris Hilton into Paris, France.
    By Billy Frolick September 1, 2008

  • The rise and fall of an American beer

    Before it was bought by Belgium's InBev, Budweiser trampled local breweries across this land. Who's crying in their (piss) beer now?
    By Edward McClelland July 17, 2008

  • Barack Obama's super marketing machine

    He knows your neighborhood, your favorite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.
    By Mike Madden July 16, 2008

  • Waterlogged

    "Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike.
    By Katharine Mieszkowski June 7, 2008

  • We are what we buy

    Do the brands we buy and the things we own define who we are? Like it or not, two new books say they do.
    By Laura Miller June 3, 2008

  • Why political candidates should be sucking up to women

    According to the authors of "The She Spot," there's plenty of money and free P.R. to be had.
    By Kate Harding June 2, 2008

  • Little girls gone wild

    Now companies sell padded bras to 6-year-olds. Isn't it time to stop marketing grown-up sexuality to little kids?
    By Katharine Mieszkowski May 20, 2008

  • Brand-aid

    Global marketing execs agree -- America's image is in the toilet. The cure? One presidential candidate has what it takes, they say, to save Brand USA.
    By Jeff Yang March 3, 2008

  • Born-again sneaker freak

    I thought cool sneakers and video games were only for dedicated fanboys -- until the new old-school Nikes made me lust after cool kicks again.
    By Andy Selsberg October 5, 2007

  • Cooking the intelligence, again

    The latest government estimate of the terrorist threat is just a rehash of the same old script, produced under pressure to support the president's efforts to sell the Iraq war.
    By Sidney Blumenthal July 19, 2007

  • A car built on cuteness

    Who needs horsepower when your car comes with stuffed animals?
    By Catherine Price March 20, 2007

  • King Kaufman's Sports Daily

    NFL wants to trademark "Big Game." Good luck getting advertisers to stop piggybacking on the Super Bowl. Plus: Duke-UNC blood.
    March 5, 2007

  • The bunny vs. the blue box

    Annie's Homegrown Macaroni & Cheese is the pantry staple of harried, organo-hipster parents everywhere. But is it any healthier than the day-glo noodles of our white-bread childhoods?
    By Anastacia Marx de Salcedo January 30, 2007

  • King Kaufman's Sports Daily

    Studying the hardcore fan: The design firm that went deep with some young dudes to help plan NBC's new football show. Plus: NFL Week 16.
    December 22, 2006

  • The hothouse effect

    The author of a new book about gifted children talks about the big business of "enrichment" and the joys of just being average.
    By Sarah Karnasiewicz August 31, 2006

  • Sweet smell of snobbery

    Like wine, luxury chocolate now has connoisseurs who tout its "mouthfeel" and "terroir." Bring back "melts in your mouth, not in your hand"!
    By Oliver Broudy June 23, 2006

  • New and improved ways to rot your kid's brain!

    A new study shows that kids who watch lots of TV ads are more likely to suffer from depression, anxiety, stomachaches and other problems.
    By Corrie Pikul September 8, 2004
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