Marketing

News Pfizer's huge fine: A disturbing trend

Do the increasing penalties against drug companies really cure the problem?
  • Sexual chocolate

    A new candy bar for the ladies hungers to be an orgasmic experience.
  • Indirect Marketing: How Well Does it Work?

  • Now smell this

    Savvy consumer marketers are proving that the way to your pocketbook is through your nose.
  • Staycation Nation

    This summer's buzzword implies that sitting on your couch can be an adventure. But even the smarmiest euphemism can't turn Paris Hilton into Paris, France.
  • The rise and fall of an American beer

    Before it was bought by Belgium's InBev, Budweiser trampled local breweries across this land. Who's crying in their (piss) beer now?
  • Barack Obama's super marketing machine

    He knows your neighborhood, your favorite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.
  • Waterlogged

    "Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike.
  • We are what we buy

    Do the brands we buy and the things we own define who we are? Like it or not, two new books say they do.
  • Why political candidates should be sucking up to women

    According to the authors of "The She Spot," there's plenty of money and free P.R. to be had.
  • Little girls gone wild

    Now companies sell padded bras to 6-year-olds. Isn't it time to stop marketing grown-up sexuality to little kids?
  • Brand-aid

    Global marketing execs agree -- America's image is in the toilet. The cure? One presidential candidate has what it takes, they say, to save Brand USA.
  • Born-again sneaker freak

    I thought cool sneakers and video games were only for dedicated fanboys -- until the new old-school Nikes made me lust after cool kicks again.
  • Cooking the intelligence, again

    The latest government estimate of the terrorist threat is just a rehash of the same old script, produced under pressure to support the president's efforts to sell the Iraq war.
  • A car built on cuteness

    Who needs horsepower when your car comes with stuffed animals?
  • King Kaufman's Sports Daily

    NFL wants to trademark "Big Game." Good luck getting advertisers to stop piggybacking on the Super Bowl. Plus: Duke-UNC blood.
  • The bunny vs. the blue box

    Annie's Homegrown Macaroni & Cheese is the pantry staple of harried, organo-hipster parents everywhere. But is it any healthier than the day-glo noodles of our white-bread childhoods?
  • King Kaufman's Sports Daily

    Studying the hardcore fan: The design firm that went deep with some young dudes to help plan NBC's new football show. Plus: NFL Week 16.
  • The hothouse effect

    The author of a new book about gifted children talks about the big business of "enrichment" and the joys of just being average.
  • Sweet smell of snobbery

    Like wine, luxury chocolate now has connoisseurs who tout its "mouthfeel" and "terroir." Bring back "melts in your mouth, not in your hand"!
  • New and improved ways to rot your kid's brain!

    A new study shows that kids who watch lots of TV ads are more likely to suffer from depression, anxiety, stomachaches and other problems.
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