http://dir.salon.com/topics/branding/?source=rss&aim=branding en-us Copyright 2007 Salon.com. Thu, 01 May 2003 14:05:00 PDT By Lynn Harris Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/mwt/feature/2003/05/01/k_y/index.html?source=rss http://www.salon.com/mwt/feature/2003/05/01/k_y/index.html?source=rss The venerable lubricant with the kinky associations is getting a brand makeover. But will it be able to maintain market penetration? By Heather Havrilesky Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/mwt/feature/2002/05/15/online_dating/index.html?source=rss http://www.salon.com/mwt/feature/2002/05/15/online_dating/index.html?source=rss In the competitive world of online dating, singles brand themselves as sexy commodities. But what happens when the wrapping comes off? By Leslie Savan Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/people/feature/2001/10/01/homeland/index.html?source=rss http://www.salon.com/people/feature/2001/10/01/homeland/index.html?source=rss The name of the new Cabinet-level agency sounds old-fashioned and cozy, promising to bring back the life we fear we lost, but it also evokes less comforting images. By Andrew Nelson Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/people/feature/2001/08/06/jayne_mansfield/index.html?source=rss http://www.salon.com/people/feature/2001/08/06/jayne_mansfield/index.html?source=rss The screen siren cleverly made herself into an icon, but then the audience stopped wanting what she was selling. What happened? By John Dicker Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/tech/feature/2001/02/22/suburbs/index.html?source=rss http://www.salon.com/tech/feature/2001/02/22/suburbs/index.html?source=rss Have some tea with your Brandywine at Thornbury? A little Anglophilic branding will make all your insecurities go away. By Salon Technology staff Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/tech/log/2000/11/15/boo_reborn/index.html?source=rss http://www.salon.com/tech/log/2000/11/15/boo_reborn/index.html?source=rss The rebirth of Boo.com offers new hope to ailing Internet start-ups: Bankruptcy is now the smartest way to build your brand. By Ruth Shalit Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/business/feature/tues/2000/06/21/clowns/index.html?source=rss http://www.salon.com/business/feature/tues/2000/06/21/clowns/index.html?source=rss In a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game. By Scott Kirsner Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/tech/view/2000/01/24/lycos/index.html?source=rss http://www.salon.com/tech/view/2000/01/24/lycos/index.html?source=rss Lycos chief executive Bob Davis argues that Yahoo's single-brand strategy is the Web star's Achilles' heel. By Ruth Shalit Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/media/col/shal/1999/11/30/naming/index.html?source=rss http://www.salon.com/media/col/shal/1999/11/30/naming/index.html?source=rss Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant. By Ruth Shalit Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/media/col/shal/1999/09/29/persuaders3/index.html?source=rss http://www.salon.com/media/col/shal/1999/09/29/persuaders3/index.html?source=rss After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking? By Ruth Shalit Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/media/col/shal/1999/09/27/persuaders/index.html?source=rss http://www.salon.com/media/col/shal/1999/09/27/persuaders/index.html?source=rss Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap. By Scott Rosenberg Thu, 01 May 2003 14:05:00 PDT http://www.salon.com/tech/col/rose/1998/09/29/straight/index.html?source=rss http://www.salon.com/tech/col/rose/1998/09/29/straight/index.html?source=rss Can narrative save us from information overload?