Salon Directory › b › Branding (12 stories)

Branding

K-Y Jelly, we hardly knew ye: The venerable lubricant with the kinky associations is getting a brand makeover. But will it be able to maintain market penetration?; By Lynn Harris May 1, 2003
Meatmarket.com: In the competitive world of online dating, singles brand themselves as sexy commodities. But what happens when the wrapping comes off?; By Heather Havrilesky May 15, 2002
Move over "Heartland," here comes "Homeland": The name of the new Cabinet-level agency sounds old-fashioned and cozy, promising to bring back the life we fear we lost, but it also evokes less comforting images.; By Leslie Savan Oct 1, 2001
Jayne Mansfield: The brand called two: The screen siren cleverly made herself into an icon, but then the audience stopped wanting what she was selling. What happened?; By Andrew Nelson Aug 6, 2001
Getting uppity in suburbia: Have some tea with your Brandywine at Thornbury? A little Anglophilic branding will make all your insecurities go away.; By John Dicker Feb 22, 2001
A second chance for the dot-com economy?: The rebirth of Boo.com offers new hope to ailing Internet start-ups: Bankruptcy is now the smartest way to build your brand.; By Salon Technology staff Nov 15, 2000
Send in the clowns: In a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game.; By Ruth Shalit Jun 21, 2000
Brand builder: Lycos chief executive Bob Davis argues that Yahoo's single-brand strategy is the Web star's Achilles' heel.; By Scott Kirsner Jan 24, 2000
The name game: Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.; By Ruth Shalit Nov 30, 1999
Why is Madison Avenue gripped by insanity?: After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking?; By Ruth Shalit Sep 29, 1999
The return of the hidden persuaders: Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.; By Ruth Shalit Sep 27, 1999
Let's Get This Straight: Story time: Can narrative save us from information overload?; By Scott Rosenberg Sep 29, 1998

Salon Directory › b › Branding (12 stories)

Branding

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