-
In a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game.
By Ruth Shalit
June 21, 2000
-
Just when you thought there was nowhere else dot-com ads could go ...
By Katharine Mieszkowski
June 5, 2000
-
CBS drops Christian Web site ad from "Jesus" miniseries.
By Sean Elder
May 11, 2000
-
Dot-com ads now blanket not just the bulging Net business magazines, billboards and TV -- but our very own fruit bowls.
By Janelle Brown
May 10, 2000
-
Internet companies threw millions into the air at the Super Bowl. They're still pretending they scored a touchdown.
By Katharine Mieszkowski
May 3, 2000
-
With the malice of a gifted comic, an angry author argues that our "personal" tastes are something we were sold by advertising.
By Greg Villepique
April 26, 2000
-
Microsoft is on the campaign trail, hustling for a better public opinion.
By Lydia Lee
April 10, 2000
-
How the White House rewarded U.S. News, Seventeen and other magazines for publishing anti-drug articles.
By Daniel Forbes
March 31, 2000
-
Does Napster rob artists? Plus: The secret lives of spokescharacters; switching race on the census.
March 28, 2000
-
We asked for grand plans and we got more than a few.
March 27, 2000
-
Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars.
By Ruth Shalit
March 24, 2000
-
How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
By Ruth Shalit
March 23, 2000
-
Ad-fat magazines like the Industry Standard, Business 2.0 and the Red Herring have swelled to telephone-book size. But who has time to read 3,000 pages a month?
By Katharine Mieszkowski
March 21, 2000
-
Online reviewers convince Epinions not to run a TV ad featuring a Mac being blown to smithereens by a PC lover.
By Lydia Lee
March 20, 2000
-
How does 24/7 Media CEO David Moore target ads without raising the ire of privacy activists? He asks permission.
By Lydia Lee
March 6, 2000
-
Teen TV novelizations invade bookstores and void the teenage mind.
By Carina Chocano
March 3, 2000
-
Microsoft goes for "station domination," wallpapering a San Francisco subway station with recruiting ads.
By Katharine Mieszkowski
March 2, 2000
-
We ponder the family as a marketing bonanza.
By Jennifer Foote Sweeney
February 28, 2000
-
An unholy alliance of psychologists and advertisers targets kiddie consumers.
By Arthur Allen
February 28, 2000
-
Marketing mavens dissect moms for eager advertisers.
By Lisa Moskowitz
February 28, 2000
-
Drug companies are spending big bucks so you'll ask your doctor for their products by name.
By Dena Bunis
February 23, 2000
-
Big Tobacco money is being spent differently than before, but it's still targeting our youth.
By Alex Salkever
February 10, 2000
-
I'll always be a smoker, even when I quit.
By Tate Gunnerson
February 8, 2000
-
Epidemic.com, which compensates people for spamming their friends, is making me ill.
By Janelle Brown
February 3, 2000
-
Ad biz pooh-bahs at a New York party critique the good, the bad and the dot-coms in the industry's biggest showcase.
By Ruth Shalit
January 31, 2000
Send in the clowns
Help! I've been bagvertised
GigaOM Network
Glenn Greenwald
Broadsheet