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If you're going to dot-com yourself, Sun wants to help. That's just what its new ads are trying to say.
By Lydia Lee
January 26, 2000
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The fictional couple who appeared in anti-Clinton ads are now in a new campaign.
By Dena Bunis
January 20, 2000
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Jewelry.com yanks one sexy ad after a group of angry fathers protests -- but its "toned down" replacement is pretty saucy.
By Janelle Brown
December 13, 1999
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Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.
By Ruth Shalit
November 30, 1999
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Two new anti-flu drugs just hit the market and will be backed by millions in advertising. But do they work?
By Arthur Allen
November 22, 1999
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Can the same entertainment media that have popularized gang culture be used to combat gang-related violence? Plus: Men who collect penis bones; capital punishments throughout human history.
By Jenn Shreve
November 12, 1999
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Who's to blame for trashy mags? Intestinal fatigue? Speak and others grapple with their demons. Plus: Embalming alternatives and Ikea obsession.
By Jenn Shreve
October 15, 1999
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An ad for the made-for-TV movie "Animal Farm" gives a whole new meaning to the word "Orwellian."
By Gary Kamiya
October 8, 1999
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Horowitz takes aim at wrong targets, and misfires. Plus: the bizarre world of advertising; do doctors always know best?
Letters to the Editor
October 4, 1999
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Wine X's attempts at hipsterism evoke the not so subtle smell of oak barrel-aged fish. Plus: Geeks, freaks, fashion weeks and conspiracy theorists.
By Jenn Shreve
October 1, 1999
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After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking?
By Ruth Shalit
September 29, 1999
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Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
By Ruth Shalit
September 28, 1999
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Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
By Ruth Shalit
September 27, 1999
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A veteran adman says that it's time for ads to go back to doing what they do best: Selling kitty litter.
By Bob Welke
September 2, 1999
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Take this job and post it! Tech-style "help wanted" ads for the rest of us.
By Charlie Varon and Jim Rosenau
August 14, 1999
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Redmond says it will pull ads from sites that don't post strong privacy policies.
By Kaitlin Quistgaard
June 24, 1999
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Dick Morris is telling his clients to start running political-style hit attack ads. Here's Salon's exclusive look at the first crop.
By Ruth Shalit
June 14, 1999
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Capitalism is out of control with sexist ad execs, mix tapes by irrelevant hippies and the inevitable, horrible cloning of "The Bridget Jones Diary."
By Jenn Shreve
June 4, 1999
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Can a company successfully sue an agency for making a commercial that really, really sucks? Stay tuned for a word from our courthouse.
By Ruth Shalit
May 28, 1999
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Hey, Gramps! Want more
TV shows aimed at you? Then stop watching them.
By James Poniewozik
May 27, 1999
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After two months as an ad woman, Ruth Shalit surveys the historic depiction of her profession and decides she'd rather be a late-capitalist soul-snatcher than a cringing drunk or a thieving ho'.
By Ruth Shalit
May 11, 1999
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Everyone in the Web industry seems to agree that Media Metrix's numbers are incomplete. So why have they become a standard?
By Kaitlin Quistgaard
April 28, 1999
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A peep through the one-way mirror at that great American institution, the focus group, reveals a glittering lineup of cheaters, repeaters and sad sacks who wash their hair with Jell-O.
By Ruth Shalit
April 23, 1999
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A Little Caesars pizza ad shows how focus groups have become an object of parody.
By Ruth Shalit
April 23, 1999
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Nothing comes between kids and their Calvins --except charges of pedophilia.
By Deborah A. Lott
March 12, 1999