Oct. 11, 2000

Mr. Lee Hunter, Consumer Representative
"I Can't Believe It's Not Butter!"
c/o Lipton
800 Sylvan Ave.
Englewood Cliffs, NJ 07362

Dear Mr. Hunter:

Enclosed please find a copy of my previous letter. Your response offers no evidence that you actually read it. Perhaps you thought my quest for truth could be purchased with a free coupon. You are quite mistaken.

Executive summary of my previous letter is as follows: I believe your product "I Can't Believe It's Not Butter!" is, in fact, butter.

I am returning the coupon I feel is just shy of an insult.

A timely and relevant response would be appreciated.

Sincerely,
Kenneth H. Cleaver

"I Can't Believe It's Not Butter" responds:

Oct. 16, 2000

Mr. Kenneth Cleaver
P.O. Box 810
Bedford, NY 10506

Dear Mr. Cleaver:

I am writing to follow up on your recent correspondence regarding "I Can't Believe It's Not Butter!"

We are pleased to know that you enjoy using our product. In response to your inquiry, "I Can't Believe It's Not Butter!" is classified as a "spread," as stated on the label, which means that it contains less than 80 percent fat. In order for a product to be called "butter," it must contain at least 80 percent fat, among other requirements. You may find additional information on this subject at your local library.

Once again, thank you for your loyalty to our product. I have enclosed a coupon for a complimentary container, which I hope you will enjoy.

Sincerely,
Gina Papale
Specialist

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