The other Cannes festival

The most fabulous party at the Hot d'Or porn awards was rumored to be an orgy or free girls, free booze, free everything. Too bad I got kicked out.

May 21, 2001 | For two weeks each May, thousands of movie producers, directors and actors invade the quiet Mediterranean resort of Cannes for the most famous, and perhaps the most glamorous, film festival in the world. To everybody who is anybody in the movie business, and for a whole lot who aren't, this is the Mecca of film festivals.

Just a mile down the coast, an alternative festival takes place at exactly the same time, a sort of flip-side, bad-brother mirror image of the mainstream event: rather less glamorous, certainly more sleazy, unquestionably more infamous. It's the Hot d'Or, the porn industry's answer to the Cannes Film Festival, complete with its own (legendary) parties, its own ceremonies, its own awards. Held in a large, anonymous hotel complex that is patrolled by legions of swarthy security guards in low-rent tuxedos, the Hot d'Or is an impressive testament to the power of an industry that is growing at a phenomenal rate. And I mean phenomenal. In Los Angeles alone, 10,000 porn movies are made every year, making more than $4.1 billion in 2000.

Hollywood would kill for that kind of success. A couple of more years like that, and the Cannes Film Festival will be just a sideshow to the real event down the road. Forget Bruce Willis. We'll all be lining up for Lexington Steele, one of porn's biggest stars, and proud owner of a 16-inch-long penis.

Steele, in fact, was one of the contenders in last year's Hot d'Or awards. I forget exactly which category he was up for -- was it best orgasm or best anal-sex scene? -- but nobody really cares about the awards. Half the (non-French) contenders have a problem pronouncing the name of the town they're in, and none of them has a clue about French toilets, but this matters not a jot. What matters is that they're here, and to be here at all is a sure sign of success. It's a long way from the San Fernando Valley to the South of France, and the fact that somebody is prepared to send you there at all means ... well, it must mean something.

I first came across the Hot d'Or while making a film for the BBC about the Cannes Film Festival. I'd spent an afternoon in the bowels of a building called the Bunker -- a hideous hunk of concrete that looks like a nuclear bomb shelter but is actually a center for festival screenings. Somewhere in those neon-lit, air-conditioned depths, the porn companies had set up shop. A lot of overweight, middle-aged men in drip-dry shirts scoured the 100-odd booths buying and selling porn movies. The thing about this industry is that it conforms exactly to expectations. It may be a zillion times wealthier than its mainstream cousins, but that doesn't stop all the guys from having fake Rolexes, fake hair and fake I.D. bracelets (to match the gals, who are having fake orgasms).

I'd been told that the Hot d'Or itself -- the actual ceremony -- is actually very boring. The food is terrible, the prizes endless, plus it is all in French. As with the Oscars, which it parodies, the thing to do is to get invited to one of the parties. And by far the best, the ritziest, the most outrageous party of the lot is supposed to be the one on-board the biggest yacht in the Cannes marina, hosted by the most successful porn company on the planet: Private.

Recent Stories

Butts: That's a wrap!
As the porn industry reels from an HIV scare, "gonzo" king Seymore Butts announces a condom-only policy. He tells Salon why.
Mike Ditka wants to help you score
TV ads for impotency drugs are targeting sports fans and beer drinkers, and they have a new message: If you're not taking a pill to help your sex life, you're not a real man.
Happily married couples gone wild!
Middle-aged Penthouse Forum has become an improbable voice for family values -- as long as you turn your wife over to the cable guy.
England swings
Old Britannia puts prudish America to shame, with chic vibrator stores as ubiquitous as Gaps and sex-toy parties thrown by a royal granddaughter.
The professor of smoochology
How a nebbishy ex-academic who keeps changing his name wound up traveling around the country convincing total strangers to kiss onstage.

Daily Newsletter

Get Salon in your mailbox!