It was character assassination by headline -- especially since the cover line was not in any way reflective of the story inside, which painted Heinz Kerry as warm, smart, alive, funny and, yes, brutally honest.

It's hard to imagine that headline -- which was, incidentally, written by a man -- being used to describe a man. As Marlo Thomas once said: "A man has to be Joe McCarthy to be called ruthless. All a woman has to do is put you on hold."

We may have come a long way, baby, but there is no doubt that there is still a double standard when it comes to women in politics -- especially political wives -- who are supposed to be smart but not so smart that they're threatening, and strong but not so strong that they are intimidating.

It's a high-wire tightrope act, one that's almost impossible to pull off to the political media's satisfaction. And this at a time when girl power is blossoming in other parts of our culture, especially sports and entertainment. Last week's Olympic Trials featured women going faster, higher, stronger than ever before. Our movie screens are filled with indomitable, determined women like "Kill Bill's" Beatrix Kiddo or Keira Knightley's kick-ass Guinevere in the new "King Arthur."

But try to apply these attributes to politics and the media start acting like it's 1958 -- they suddenly don't know how to handle smart, accomplished, complex women. Judy Dean wasn't glamorous or supportive enough, Hillary was too smart and too strong, and Teresa is too loose-lipped and too unpredictable.

So it really isn't much of a surprise that the political wife the media seem most comfortable with is Laura Bush, who has chosen to take on the image of the perfect 1950s sitcom housewife.

She's the Harriet Nelson of first ladies, the quintessential deferential spouse, praised by her husband for not "trying to butt in and always, you know, compete" and lauded by the media for her ability "to balance strength and subservience." I guess I missed the moment where subservience became a virtue.

When Laura Bush was asked what advice she'd given her twin daughters before sending them out this summer to campaign for their father, she replied: "Stand up straight and keep your hair out of your eyes." Words to live by -- if you're Marabel Morgan. Somehow I don't think those are the same words of wisdom Teresa Heinz Kerry passed on to her stepdaughters before they hit the hustings.

Both Teresa and Laura are scheduled to deliver primetime speeches at their respective party conventions. The contrast between the two -- and what this contrast says about the men in their lives -- should be stark. Out on the campaign trail, Teresa is given to in-depth discussions about healthcare and global warming. Laura tends to say things like: "I'm not privy to the policy disputes. I'm not over there at the table where everyone is actually formulating specific policy." Heaven forbid.

"We need to honor women in all their complexity," Teresa Heinz Kerry told me. "It's time that we acknowledge the wisdom women have acquired by managing the chaos of daily life. Women are realists, the glue that holds society together. They bring a reverence to life that's instinctual, not just intellectual."

Thirty-eight million women didn't vote in 2000, many of them because they were so disgusted with our inauthentic politics-as-usual. If even a small percentage of them turn out this November, they could very well end up deciding the election and the direction of the country.

So I propose that we turn on its ear the traditional good-old-boy political litmus test -- which candidate would you rather have a beer with? Instead, let's ask the women of America: Which candidate's wife would you rather have a cup of coffee with?

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