"Talk shows are totally different from running a campaign," stresses Zogby. "Tough as [NBC's Tim] Russert is when he wants to be, it's not as tough as shaking hands in New Hampshire and dealing with the press in Iowa. He's going to make mistakes on the campaign trail. The question is, how's he going to deal with them?"

And the question remains, where does an essentially unknown military entity like Clark fit in the primary landscape, and where does he find his core support among Democratic primary voters, who tend to be liberals traditionally driven by domestic concerns?

"I'd argue the Democratic Party has moved to the left, and primary voters are even further. So I don't see an attraction to Wesley Clark for them," says Republican Grover Norquist, a White House ally and president of Americans for Tax Reform. "I'd be surprised if this is a package that sells because there is no underlying pro-military vote within the Democratic primary."

Then there is the simple question of logistics, of putting together the small army of experts, attorneys and advisors that every national campaign must have. "I'm impressed by how daunting a challenge he faces," says Will Marshall, president of the Progressive Policy Institute, a centrist Democratic think tank. "He's a brilliant man and I don't want to underestimate him, but the fundamental question is, is it too late? If he'd entered the race two or three months ago, he could have had a big impact."

(Clark backers like to point out that in '91 Clinton did not enter the presidential race until October. But he faced a weaker field than Clark would, and certainly nobody who had accumulated the kind of war chest that Dean has.)

As far as raising the millions of dollars needed to feed a national campaign beast, "the fundraising game is getting late and it's not easy," warns Sunshine, who has contacts within Democratic circles in the fertile fundraising territory of New York's Upper East Side, where some leading donors are already committed.

A source associated with one of the Democratic candidates doubts Clark will enter the race. "I think he'll play it out and get attention and make himself the front-runner for the vice presidency."

If Clark does jump in, "after a couple weeks it will be pretty apparent that he is not necessarily a top-tier candidate," says the Democrat insider. "Because he'll wake up and realize, I have to raise $32 million and get on the ballot in 50 states. That's hard to do. He's known to you and me and a couple hundred people in Georgetown. But he does not have high name recognition in Iowa and New Hampshire. He needs TV, an organization, and all that stuff has to be done flawlessly for him to succeed."

Some independent observers offer up similarly chilly assessments of Clark's chances. "I don't expect him to make much of a splash in New Hampshire," says Dante Scala, a professor of politics at St. Anselm College in Manchester, N.H. "I think he's missed the boat. The underlying notion behind Clark is that there's a vacuum in the race that needs to be filled by somebody. But Howard Dean has filled that vacuum. Clark looks like a good candidate on paper. But John Kerry is finding out résumé candidates have a hard time against message candidates, and Howard Dean is the [antiwar] message candidate," Scala says.

"There's still time, but it's only going to get noisier in New Hampshire," Scala says. "Kerry and Gephardt and Edwards all have ads up now. For a first-time candidate like Clark to be able to cut through all those rival messages and media clutter, that takes a special kind of person."

Clark's backers, many of whom have been flocking to the Internet in hopes of creating a cyber support crew that could be built into a brick-and-mortar infrastructure if the general decides to run, argue Clark is that special kind of person.

"Look at all the candidates and then look at Clark. Who appears to have that intangible charisma? I'd argue it's Clark," says Hlinko. "He's an incredibly likable guy. He's clearly bright. He really has a sense of being presidential, and people are comfortable with that."

If that comes across on the campaign trail, if Clark turns out to be a natural on the stump, relishes working the rope line, and quickly forms a top-flight campaign crew, he has the power to alter the primary race, and to do it quickly.

"If Clark sustains momentum, he drives out candidates quicker than Iowa or New Hampshire will," says Zogby, currently president of the Arab American Institute. "He has the ability to make it a three-man race: Dean, Clark and Gephardt, who isn't going anywhere with all those union endorsements."

Observers suggest Kerry, busy touting his own military record, has the most to lose from a Clark candidacy. "Kerry says, 'I'm the liberal with the military background who can't be out-militaried by Bush and the Republicans.' Clark steps in and says, 'Me too. Plus I'm a Washington outsider,'" says Norquist.

But how does Clark, parachuting into the race, strip away Dean voters, especially in the key early primary states? Clark supporters insist that Democrats wary of Dean's chances against Bush (that is, a conservative wartime president versus the former governor of Vermont) would flock to Clark and his electability.

But unlike any other candidate, Dean seems to have formed a bond with his supporters, often because he was, it seemed at times, the lone candidate rallying against the war with Iraq during the months of January, February and March. "Dean played to the emotions of peace activists and the anti-Bush sentiment within the party, emotionally and viscerally," says Marshall. "Could Clark take those people away? I doubt it, because they're antiwar, period. He's got to arouse passion on his own and persuade doubters, make them think he's better than their first choice."

Norquist the conservative argues that to do that, Clark would have to out-Dean Dean -- and would lose something in the process. "I think Democrats feel robbed about the 2000 election and locked out of the Senate and House," he says. "They're just livid and want to go with guy who hits Bush the most, and that's Dean. If Clark turns into that 'I hate Bush, too' candidate, if he has to match Dean's rhetoric, he'll become unhinged, and voters will have lost what they thought they were buying with the moderate guy who wears the military uniform."

Nonetheless, Norquist concedes that if the general does win the nomination, "It's very possible Wesley Clark would be in better position to beat Bush than Howard Dean."

"That's the scenario the White House most fears," says Weatherford at DraftClark2004.com. "Because they can't attach their favorite labels to Gen. Clark."

Recent Stories