By Ruth Shalit
Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.
Recipient's e-mail address:Separate up to 10 e-mail addresses with commas.
Personal message (optional):A link to the article will be included in your message.
Your e-mail address:We do not save or reuse your email address unless you sign up for the newsletter.
Sign me up for the Salon Daily Newsletter
Get Salon in your mailbox!
