There's a defensiveness, a backed-into-a-corner anger, that pageant participants and defenders seem to feel. It is palpable as they list Miss A achievements: Nicole Johnson, Miss America 1999, raised tens of millions to combat diabetes; Kate Shindle, Miss American 1998, did similar fundraising to fight AIDS and was refreshingly opinionated -- she also said that President Clinton should resign if he lied under oath.
Miss Americas aren't serious women? Tell that to Miss America 1964, Donna Axum Whitworth, a judge this year who sits on the board of the Kennedy Center and is a delight -- one who has aged maybe a year since winning the crown. Miss Americas aren't tough? Aren't smart? Go ahead -- tell that to Whitworth. I dare you.
One day after this year's Miss America Pageant the TV people performed their annual act of self-love with the Emmy broadcast -- and all they do is shovel crap into our living rooms, lowering our national I.Q. They certainly don't dole out $40 million in scholarship money to young women. Why, therefore, are pageant officials and participants constantly being asked if they're relevant? Why do they need to defend themselves?
One of the main reasons for this awkward dynamic is the nonprofit Miss America organization itself. Run almost entirely by volunteers, the spirit is marvelous -- but you get what you pay for. And the paid staff -- particularly the CEOs -- have been even more wanting.
In fact, the parents of Katie Harman -- Glen and Darla Harman -- complained about how poorly the organization is run in an angry eight-page letter on Feb. 3 of this year. "Katie is your Miss America and I can't tell you how many times she is 'in trouble' for things that are not her fault," Darla Harman wrote to the Miss America board of directors.
Katie was being billed for items related to her pageant duties -- 26 clothing alterations, $2,248 for her post-victory party at the Taj. Moreover, each Miss America makes her salary for the year in speaking fees, which can top $100,000, but during Harman's "year of service," as it's called, the organization wasn't coming through, said Katie's mom.
Harman, ever the loyal soldier, denied reports that she was "unhappy as Miss America and that I have been 'mistreated' by the Miss America organization. These statements are not true; they do not represent my feelings and were attributed to me without my knowledge or consent."
But it appears that the organization was indeed being poorly run. In an odd development, Darla Harman's letter was released to the press by former casino executive Robert Renneisen, then the Miss America Pageant's CEO, who had to resign in March when he lost the confidence of the board, for, among other reasons, his threat to move the pageant out of Atlantic City if the city didn't cough up an additional $1 million.
This was heresy: The contest was founded to bring tourism to Atlantic City after Labor Day weekend, a goal made evident by the lame infomercial the pageant runs every year featuring contestants eating salt water taffy, playing in the surf, and having fun on the Steel Pier. On the video, the women sing the city's praises; in reality, the place is a rundown and decaying shack whose unofficial city slogan could be encapulated in the pawnbroker's blunt solicitation: "cash for gold."
The interim CEO, George Bauer, made a shaky debut with his support for a controversial decision to lend the pageant's copyright to a slot machine, a move that so angered past crown winners that several boycotted this year's event. (The pageant has historically steered clear of gambling, at one point even banning contestants from entering casinos, even though they often stayed in the hotels connected to them.)
The contest's connection to Atlantic City is ultimately its strength and its weakness. The unabashed idealism, the appealing naiveté of contestants armed with plans for how to save the world, mirrors the rundown city's hope to save itself. The pageant is a mom and pop operation at heart, and it's horrible to imagine a coven of California suits preparing the "Fear Factor," "Celebrity Death Match," "Temptation Island" version of the pageant, were they allowed to get their hands on it.
But it is the organization's small-town perspective that mutes the pageant's potential and keeps Miss A on the B list. Many pageant volunteers long for the days when Miss America was demure, and quiet, and known mainly for her beauty; they have not evolved as the pageant has attempted to break free of that stereotype, adding the platform, grading on more than looks, requiring community service.
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The pageant -- the main event -- is over in a split second. Stars either on their way up, like Brady, or down, like last year's emcee, Tony Danza, host the festivities, gushing about how wonderful the girls are, even though they haven't spent any time with them at all, save for brief rehearsals. They're the phoniest part of the entire affair, except, quite possibly, for one or two pairs of bosoms.
All 51 state representatives come out, then 36 leave in the blink of an eye. The final 15 are winnowed to 10 after the swimsuit competition, 10 go down to five after evening gown. In the talent segment, Miss Nevada does an earnest but cringe-worthy interpretation of Matthew Shephard's father's trial testimony -- innocent in its conception, brave in its subject matter (considering who's watching the show), but ultimately kind of trite. Miss Alabama has a lovely voice, singing a golden oldie from "Footloose" -- "Holding Out for a Hero" -- but she moves her body like a girl who hasn't yet had sex.
The last five also take a "Jeopardy"-esque multiple-choice quiz revealing that Misses Maryland and Oklahoma are, triviawise, tonight's weakest links. Miss Alabama wins the quiz show, as well as the support of the 46 also-rans backstage. Harold still gets the coveted tiara, indicating how far ahead she must have been before the night even began.
Once Harold has taken her crown, and the friends and family of the other 50 have left town as fast as they could, the judges celebrate with the pageant board in a Taj suite. But the merriment, joking and pats on the back are interrupted by the entreaties of judge James M. Jones, a former aide to Sen. John Kerry, D-Mass., and the founding executive vice president of the Vaccine Fund, a Gates-funded group that works to immunize children against preventable diseases.
"You have got to support Erika," James urges the small crowd. "You have got to provide her with support." James reminds them that the judges understood their mandate and selected Harold even though they knew it would ruffle the feathers of those hoping for a more traditional queen.
Another judge, Tammy Haddad, a highly respected TV producer, stands and urges the pageant board of directors and staff to "tell their story," to get the word out. People don't realize the sheer volume of young women who enter the competitions to get scholarship money, the hours and hours of community service they put in before foot one lands on the Boardwalk, how the organization is run by volunteers. She gets the other six judges to sign off on an Op-Ed she wants to submit to a newspaper defending the program and urging the Miss America organization to move ahead. Erika Harold is the future of the pageant, Haddad says, and the pageant needs to use her to tell its own story better.
But the night ends more in hugs than lectures. The dignified pageant judge Gwendolyn C. Baker, a civil rights activist and former national executive director of the YWCA, admits to having started the process as a skeptic and at 70, she says, she no longer changes her mind about much. She still refuses to call the young women "ladies," since "I'm a feminist," but swimsuit be damned, the educational opportunities extended to contestants, and the devotion of the volunteers, has shaken her up. The speech is sweet, and cornball, and kind of naive, and also, in a way, rather sophisticated. It was the perfect way to end the week.
Down at the Miss America press conference, Erika Harold is handling questions deftly, introducing the crowd to her parents, smiling and thanking everyone. Judge Axum Whitworth, a former Miss Arkansas who was crowned six years before an African-American won a state contest, doesn't have to be there but she watches from a respectable distance, seemingly proud of the choice. Photographs are taken. The bouquet is held. And then a chaperone guides her off the dais.
Harold walks by me. "Congratulations," I say. She says, "Thank you," with rote politeness, and then does a double take since we've spoken twice -- before her life changed forever. And then she's whisked into a limousine and driven to her future.